90 Marketing Strategies to Improve Your Fitness Business

Oct 23, 2016 by

90 Marketing Strategies to Improve Your Fitness Business
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90 Marketing Strategies to Improve Your Fitness Business

A poor marketing strategy will definitely hamper the growth of your business. It is important for you to have completed your client avatar sheet by now.

When you fail to define who your targeted audiences are, you will have trouble attracting clients as you will only be sending out the wrong information.

But once you succeed in defining your ideal clients, it is will be easier for you to develop winning sales strategies that will boost your sales.

One fact you need to have in mind, is that only 1 to 5% of your sales lead will instantly make a purchase; the rest will want to understand the nature of your business.

85% of prospective buyers will first check all about you online before getting across to you.

As there is no perfect strategy that will attract great number of clients, you will have to experiment with several strategies. All you need do is to select about 5 of the strategies I am about to share with you, consistently put them to practice and then watch your business grow.

If you are ready, let’s get started.

90 marketing strategies that are guaranteed to boost your sales

  1. Tell the whole world about your business, wherever you find yourself. It’s a bad thing to let fear keep you from sharing with people how you can help improve their lives
  2. Your business card is a strong selling tool. You need to have lots of them
  3. The fastest way of building a robust client base, is to put in sufficient efforts in building strong relationships and alliances with your clients. Once you understand your clients, it will be easy for you to know their preferences. Go out of your way to build a strong relationship with the manager of the business, and then create a strategic alliance that will help your business grow.
  4. Having a Facebook Business page is the best way to build your community and your business. You need to have one
  5. Facebook ads are very efficient, especially with growing your leads and email database.
  6. Never underestimate the power of a blog, as it gives you a strong presence in your locality. With a blog, it will be easier for your prospective customers to understand the nature of your business. When they are ready to make a purchase, you will be the first they will contact. The post you put on your blog should be able to reflect your person. However, you will need to be consistent for a blog to work for you. At least, you should write once every week.
  7. The Social media should be your best ally. Facebook Instagram and I would even recommend SnapChat. Find out which platform you will find most of your clients. Once you have found it, stay on it all the time.
  8. Always be in your business uniform as it has a way of attracting needed attention
  9. Make friends and strike alliances with likes of massage therapists, chiropractors, dieticians, psychologists, physiotherapists and dieticians.
  10. Flier isn’t an outdated marketing strategy; make good use of them. Fliers give you 1 to 5% response rate. This is why you ask people who finally get across to you how they got to know about you, so as to know what works. Let’s assume you paid $200 to get your fliers printed and distributed and at the end of the day you got two clients willing to pay you $50 dollar every week for at least 3 weeks, then your investment was worth it.
  11. When visitors visit your home page, the first thing they will check is your about page. It can only grab their attention if it is catchy and creatively designed. People are never bored of stories, tell them a good one. Tell them about your background, your personality and anything you think will capture their attention.
  12. Never let go of clients you did business with in time past. Customers that have done business with you in the time past, will more likely come back. When you help people solve their problems, they will most likely come back again. A simple Hi to them, is a good follow up technique.
  13. It is important your friends and family know about your business. A simple email or letter will do. Hi, I would like you to check out my business and tell me how I might be of help to you. Let me know if someone else is interested.
  14. Reach out to all shopping centers and local markets around the locality of your business. This is an excellent way of getting the local people know about your business. You can either give them a flier or gift cards which they will win through draws.
  15. When trying to get many followers on Twitter, your first point of call should be the influencers and industry leaders. When you follow them, you will find them following you too.
  16. Get across to people that share the same interest with you via social media.
  17. Look for people who will inspire and encourage you, and reach out to them. Politely introduce yourself to them, and in no time you would have developed a strong business relationship with them.
  18. One way of making your clients feel special is to keep in touch cards. Most people neglect this strategy, but it works. A special email from you to a client will definitely relieve them the boredom of seeing bills all the time in their mails.
  19. A testimonial is a strong selling point for you
  20. Participate in events happening in your community
  21. Create a signage or a frame so as to increase the awareness of people about your business.
  22. Put a banner in front of your business space, with a value pack included in them. A client I once taught this technique did this and received more than 40 enquiries in a month.
  23. Stage interesting competitions on your blog
  24. Organize seminars
  25. Make good use of the internet in selling your products and services
  26. Find out the solution missing in your niche, and share them on your blog
  27. Offer free trainings on your website, as it helps build your client base faster.
  28. Share helpful contents on online forums
  29. When marketing your products online, your will need auto responders in creating a mailing list.
  30. You will need to install opt-ins on your website so as to get more leads
  31. Take networking seriously
  32. Offer something unique and different every month.
  33. One way of attracting loyal customers, is offering them gifts. A $100 gift card will be your best bet. You can either give them out as Christmas present, or to past clients.
  34. Be on the lookout for awards in your niche. I have friends that have won awards that really gave them the much needed exposure.
  35. To keep your readers long enough on your blog, you need to add links to other blogs.
  36. Consistency is important when you upload posts on Facebook. 5 posts a week should be a good amount to schedule to keep your facebook active and always showing up in the newsfeed. Make sure you follow the 80/20 rule – The 80/20 Rule’ should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% of  content that really interests your audience and engages them in conversations.
  37. Develop creative ways of regularly reminding people of your business.
  38. Make it very easy for people to ask you questions on Facebook.
  39. Offers are what attract people to opt in on your website. You need to keep change them to make them attractive.
  40. Offer free calls during your monthly seminars.
  41. Never allow your website to grow stale. Keep it fresh all the time and use Google analytics to tweak as much as possible.
  42. Don’t just chat with people online, go out of your way to meet them offline
  43. What would you do if you are number 1 in the world? Ask yourself that question all the time.
  44. Well-designed landing pages can boost your sales. My favorite is Leadpages
  45. Attend all expos .
  46. Create Pop Ups or Landing pages to capture more visitors. Have them installed on your site
  47. Upload your videos on YouTube
  48. Your emails should include your signature
  49. Post insightful comments on blogs
  50. SEO on of the most important services to have done to your website.
  51. Give out freebies to your signed up to your database.
  52. It is important you keep up with the keywords people put into search engines. You can do this through the use of Google Keyword Toolbox
  53. Sign up on Sourcebottle, to receive updates for writing publications
  54. Send out letters to neighbors so as to make them know the services you offer.
  55. Take your potential clients to supermarkets and teach them how to spot good food deals
  56. Offer $1 happy hour points
  57. As a sign of appreciation, send out gifts to your clients in their workplace.
  58. Upload before and after pictures
  59. Give proofs of what you want to help people achieve
  60. Engage the use of testimonials for all the services you offer
  61. Never get tired of saying thank you to your clients. If possible, invite them for awards
  62. During each of your sessions, take photographs of your activities and have them uploaded online. Pictures make much bigger impression.
  63. Look for your clients going through difficult situations, invite them with someone they care about, and they offer them your services for free for 30 days. This is a good avenue for getting more clients
  64. Your clients will become your ambassadors when you give them the best treatment.
  65. Use school newsletters to your advantage, as they are quite cheap
  66. Lead boxes allow you gather people’s names. Offering $100 gift cards will even make it more efficient
  67. If you want to keep up with developments in your niche, you will need to conduct frequent surveys
  68. Place bananas either in front of your business or others. Then put a sticker right beside the banana which reads “Go banana with our $1 happy hour personal training session”
  69. Put your business cards inside fish bowls in local business, to make it easy for people to reach your business card
  70. Just like every other endeavor, consistency and perseverance are important
  71. A creative way of attracting more clients, is to give out free barbeques on Saturdays after your training sessions
  72. Allow your clients come along with their friends on Friday.
  73. Make friends with people into car servicing. Request them to put your stickers on the mirrors of cars after they are done servicing
  74. Device a way of welcoming people to your neighborhood either through the use of letters or vouchers
  75. Using community vouchers can greatly improve lead generation. This is more effective during fund raising sessions. One way of doing this is to create vouchers worth $100 and then giving 10 to 50 of them to schools or charities, requesting them to sell them for $15 to $20. What you are really interested in is generating leads. The school or charities can keep the proceeds from the sale.
  76. Every month, select a business within your locality, based on your feedback received from your clients. After that, go to them with a letter or voucher and award them “business of the month”
  77. Together with the restaurants and cafes in your locality, go out of your way to design nutritional breakfast, and then put your business brands on them.
  78. Other than striking alliance with car servicing businesses, do the same for florist by sending them bouquet of flowers or gifts just to make them feel special
  79. Send out birthday wishes to your former clients and all contacts on your mailing list
  80. Devout a day in a month to create awareness about your business
  81. Use your car as a moving billboard by branding your business signature on them
  82. Whenever you are speaking at an event, ensure your banners are kept in a strategic location
  83. Eliminate fears from your clients by offering them money back guarantee
  84. Put pictures that reflect success of your program in your club
  85. Regularly update your details on Google Map and Place
  86. Brand your services on t-shirts and water bottles
  87. During festive occasions like Christmas, send out vouchers to your clients for their friends and families
  88. Work collaboratively with charities. There are so many ways by which you can make donations. Some include; unwanted clothes, a fraction of your sales, discounts etc.
  89. It is important you monitor all your prospects. One sure way of doing this is through the use of 1-31 folders which can stay for a month or so. Let’s say a client asked you to call on 21st, all you need do is to put a reminder in the form of a note inside the folder
  90. Nothing is a fun as social days. Your fitness program will be successful if you can bring your clients on certain days, and make them have a great time with their friends and families.

If you took your time to read all strategies shared here, you will have noticed that most of them require building a solid relationship. It is vital for your success.

You don’t need to follow all the strategies shared here religiously. Just find out what works best for you and make necessary improvements.

When inquiring how your clients got to know about you, try finding out if it was through your fliers, your website or both.

It is entirely in your hands to make this strategies work for you.

They work if you apply them properly

 

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Feedback for Existing Copy | Offline Marketing Tactics

Oct 9, 2016 by

Feedback for Existing Copy | Offline Marketing Tactics

Feedback for Existing Copy

  • The body copy and unsubscribing paragraph comes off as “fake”, or “not-genuine”.
    • Emails need to come off as personally meaningful, otherwise email won’t be opened at all (Ryan & Graham, 2014)
      • Consumers like things that make them feel comfortable
        • Cues that provide personal connection, relevant topics and themes that they find personally meaningful
        • Familiarity – recognizable sender names (celebrities, spokespeople, consistent personal tags)
      • One of our brand’s core values is Trustworthy
        • Which means that everything we release has to increase trustworthiness. Funny, yes, memes, yes, but any copy that decreases trustworthiness, genuineness, and honesty goes against our brand
        • ‘Trustworthiness demands utmost honesty, credibility and transparency’ (Ryan & Graham, 2014)

 

  • The copy has a really good rational component, but doesn’t really play up the emotional component to get people engaged in the brand
    • Brand attitude links the brand with a purchase motivation through a benefit claim (Rossiter & Percy, 1987):
      • A benefit claim includes a cognitive (rational) and emotional component
      • The emotional component is comprised of a dynamic emotional sequence

Emotional Appeal

  • We want a dynamic sequence of emotion to be triggered in our email copy.
    • Our brand relies on four of Rossiter and Percy (1987; 1991)’s identified purchase motives:
      • [Drive Reduction] = Negative -> Neutral Emotion
        • Problem removal (solve)
          • Annoyance -> relief
          • Because of our Tagline (Solving first world problems)
        • [Drive Increase] = Neutral/Negative -> Strong Positive Emotion
          • Sensory gratification (enjoy)
            • Dull -> elated
            • Because of our Brand Essence (Cheeky Fun)
          • Intellectual Stimulation (explore, master)
            • Neutral / Bored -> Excited
            • Neutral / naïve -> competent
            • Because of our Brand Promise (“you do you, better”)
          • Social Approval (personal recognition)
            • Neutral / Apprehensive -> Flattered
            • Neutral / Ashamed -> Proud
            • Because of our Company Name (“Thanks Bro!”)

 

  • We want especially to elicit the strong positive emotional reactions from the user’s neutral state through the copy
  • And create urges in our consumers for behaviours found in Rossiter & Percy (1987)’s parentheses (e.g. explore, master / personal recognition, etc)
    • Feel-good effect [of copy] increases brand value in consumer’s mind (Blackston, 1995)
    • Connection with advertising is mostly emotional, and if the emotional experience is positive, also affects favourable decision-making (Isen, 1984)
    • Attitude toward brand is mediated by emotional experience raised by advertising (Murry et al., 1992)

 

  • We want the copy to be congruent with and enhance the ideal self-image of our end-user.
    • Because enhancing the ideal self-image of our end-user/consumer is our brand promise (“you do you, better”)
    • The more significant the emotion change (i.e. the more engaging the positive emotion at the end is), the more impactful it is (Rossiter & Percy, 1991)
    • Every customer carries a template of the ideal person they want to be (Johar & Sirgy, 1991)
    • The more an advertisement enhances the consumer’s ideal self-image, the more impact it has and vice versa (Kover et al., 1995)
    • The abrupt emotional change comes from a consumer reading copy. If that affect is congruent with that person’s (positive) ideal image, the impact of the advertisement increases (Kover et al., 1995).
    • The Millennial’s ideal self (in general) is autonomous, independent, and individualistic. Self-realization is at the peak of success (Varela, 2013)
    • The [overall] ideal emotional self is one who is “competent and caring, arousing and active, but full of desire.” (Kover et al., 1995)

 

Opt-ins

  • This best happens because they want us in their life – so the copy needs to establish a personal, warm, and friendly emotional connection as well as the rational one (Chauffey, 2003)

Activity (Two-Way Marketing)

  • We want our subscribers to play an active part in our community and emails are a big part of that
    • As activity encourages user participation and interaction with the brand (Chauffey, 2003; Ryan & Graham, 2014)
    • Activity can be: Filling out polls, making suggestions for the future, rating and reviewing products (Chauffey, 2003)
    • Users need to see that they are being valued by the interaction (Chauffey, 2003): the marketing has to offer a channel going both ways

 

  • We want our subscribers to be able to suggest first world problems that we could solve in the future with the right products and services
    • The email for that is suggMestions@thanksbro.co.nz

 

 

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Over 100 Powerful Offline Marketing Tactics

Oct 9, 2016 by

Over 100 Powerful Offline Marketing Tactics

Over 100 Powerful Offline Marketing Tactics…

 

Introduction:

This powerful guide lists over 100 sales-boosting offline marketing tactics.

 

They’re creative, attention grabbing ideas aimed at giving your business an edge for a low budget.

 

Read on to be inspired!….

Not everyone is ready to jump into the online marketing game, especially those that are brand new to the industry.

 

If you are in direct sales, home party plan company or MLM/Network Marketing there are tons of creative ways to leverage your OFFLINE marketing efforts to share your business.

 

The only rule of thumb here is to Be CREATIVE. Share what you do in a passionate authentic way.

 

The more memorable you make the experience in making people feel that you truly value them and they are not just another sale will not only make you stand out from the crowd but you will be more successful.

 

HERE ARE 101 CREATIVE OFFLINE MARKETING IDEAS

#1. In a small zip lock bag include the following: Your business card, mini flyer of current host specials with a discount coupon and inspirational quote card. {I love the Power Of Thoughts card deck by Louise Hays. 64 cards in a deck would make 64 bags putting one card in each bag}.

Hand these out to the bank tellers, retail cashiers. Thank them for the job that they do. Make them feel valued. “You gave me such great service today, here is an inspirational message you can carry with you every day”. You don’t have to say anything about your business they will see it when they open it. Leave them the message of feeling inspired for doing a good job.

 

#2. Hotels & motels stays: Leave a mini catalog, business card and discount coupon for the housekeeping staff. Be creative when you leave tips for hotel maids, waitresses, waiters, hair dressers, etc. Don’t just hand them your business card, make it memorable. Thank them for the job that they do, give a compliment about your stay.

 

#3. Print out flyers with your contact info: your website address, email address and social media profiles along with any current specials you are offering. Then contact local apartment complex rental offices and ask them if you can leave fliers in their office or hang on their tenants doors. Offer to give the office employees a FREE gift or discount on their personal orders as a thank you for allowing you to leave your fliers.

 

#4. Connect with local area bridal supply stores, bridal gown stores, caterers, tux rental centers, etc. Ask them if you can leave your business cards and fliers about your company for them to give to their customers. Offer store owners a FREE gift, personal discount, free workshop, etc. for helping you spread the word about your business.

 

#5. Daycare Centers: They are an excellent way to connect with other women and moms.  Connect with the manager and inquire about leaving your business cards and other information. Get even more TARGETED and print out a flyer with your children’s line of products and attach your business card and a discount coupon. So whatever company you represent, find some items that cater to children or to moms and make up a flier or blitz card {moms spend way more money on their kids than they do themselves}. Take this a step further and think about the time of year and what holidays are coming up. Offer a free gift to the staff as a thank you for allowing you to share your information.

 

#6. A lot of churches hold Spring and Fall Festivals. Connect with them about getting a table or a booth. Ask about the cost of the booth and what their usual turn out is before committing. Careful ask yourself if this is the right event to connect with your ideal client.  In addition to products, be sure you take business fliers, plenty of catalogs, business cards etc. Make up entry blanks for a give-away that gather the customers info so that you can capture their information and follow-up with them later.

 

#7. Look into joining your local area chamber of commerce. Yes this will be a $150+ per year investment but can be very beneficial for connecting with like minded business people. They are always holding local business events, luncheons and mixers that you can participate in and as a member you will have access to their email list. They can even do a ribbon cutting ceremony for your business.

 

#8. College Campuses. The younger generation is becoming more and more open to entrepreneurship. Connect with the administrator for the campus. Ask about bulletin boards, tables and other things where you can share your information. Be upfront and honest about what you do. Running a business is not easy and it costs money. Don’t market your business as some easy gig that a college student can do in between classes from their phone. This type of message is icky and gives the industry a bad rap. Be upfront that you are looking for business minded goal oriented driven people to connect with to share how your business may be a good fit for them.

 

#9. Contact your local area welcome wagon or welcome to the neighborhood committee. Ask them about leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them. They are always looking for additional items to place in their welcome bags/baskets and can be great exposure for your business.

 

#10. Contact your local area hospitals and ask to talk to the person who coordinates the new mommy bags. These are filled with products, samples and other stuff for new moms who just had a baby. This may be FREE and it may cost to advertise. Before you spend money on advertising ensure that new moms are your ideal client.

 

#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them. Catalogs in the waiting rooms, etc. Offer a FREE gift to the staff as a thank you.

 

#12. Donate a product to your local area radio station, they have numerous monthly contests and they are always looking for sponsors for give-aways.

 

#13. Donate a product to your local area bingo halls if you feel this is a good market to tap into. They may be looking for sponsors of their Bingo prizes. Ask how many people they have show up at Bingo, what the age range is and go from there. Ask questions, do your research.

 

#14. Call your Chamber of Commerce and find out about local area job fairs. Find out information for a booth and focus on the business opportunity side. Be strategic with the info you share focusing on success stories of your team and company. {Facts Tell – Stories Sell}. Be sure to host a give-away or contest to collect information for follow up. Ensure that the cost of a booth will be worth your time. Ask questions not only on the cost for a booth, but how do they promote the event, is this an annual event, how many people came out for the last event. Be strategic.

 

#15. Call your local area colleges and find out when their next job/employment fair is. A lot of times you can get a booth or table for less than $35. Be strategic with the info you share focusing on success stories of your team and company, especially stories of younger people in the company around the same age. Always think TARGET MARKET. {Facts Tell – Stories Sell}. Be sure to host a give-away or contest to collect information for follow up.

 

#16. Contact local area car dealerships and ask about donating a small hand/small packet FREE to their customers who come in and test drive a new vehicle.

 

#17. Target your local area gyms if your product is TARGETED to the health and wellness field. You can get a table space for $20 or less in most cases. Make sure you have 3-5 products on display, plenty of catalogs, business cards, fliers and success/transformation stories. Host a give-away so you can capture information to follow up later.

 

#18. Network with other business owners in your community. Find out what events and activities they participate in. They are usually “in the know” and can help you get started in networking in your community.

 

#19. Contact companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break, especially during holiday times if you have products that sell well during the holidays or after the holidays if you have health and wellness products. You will be surprised how many companies will allow you to do this if you ask them.  Be sure to make up a nice thank you gift for the HR person who helps you coordinate this.

 

#20. Does your local area TV cable company have a local information channel? Inquire about advertising. These ads can reach thousands of potential buyers for you. Do target market research first before spending this kind of money to advertise. Know the audience of the station, how many it reaches. Are they your target market?

 

#21. Contact local small companies and shops to see if you can offer an exclusive discount or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.

 

#22. Small Home Town Newspapers – If you have an advertising budget your smaller town newspapers are very affordable. Do some research and see which ads have run the longest in the paper and get a good response. The person who handles this for the paper will be happy to go over that information with you.

 

#23. Get a low cost outdoor banner printed up with your business information on it. You can usually get them done for $100 or less depending on who makes it. You can have these outdoor banners displayed at outdoor music/concert events, outdoor children’s sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc. **Don’t put date specific info on it so you can use it over and over again.**

 

#24. During good weather days, get out into the community. Contact local area parks and community centers to see what their schedule of events are and inquire about setting up a booth or table. This is a great way to network and market your business to those in your community. If your products are homemade/handmade you can also participate in Farmer Markets.

 

#25. Community Coupon Packs: Contact them and see how you can participate and advertise your business. Ask about their advertising reach – how many homes their mailers go out to and determine if the price to advertise is well worth the reach of homes.

 

#26. Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc. See if you can set up a table for 1 week with 3 of your best selling products on it along with some catalogs, fliers, coupons and your business card. Keep a basket on the table for any customer orders which you can follow up on after you return back to pick up your display. Offer the store owner or manager a free gift for allowing you to do this. You can also offer to donate a prize for a contest if they let you display the prize donated and get a copy of the contestants entry blanks after the promotion closes.

 

#27. Contact local area pizza shops, diners, deli’s and coffee bagel shops to ask them about advertising on their paper place mats.

 

#28. Contact local area restaurants, bars and clubs and see about advertising on their paper beverage coasters.

 

#29. Local Television Stations: are always holding on-air contests and website contests for their viewers, contact them about you donating a prize or gift certificate to sponsor one of their contests. Great exposure for your business.

 

#30. Attend local area holiday shopping events. Customers who are ready to spend holiday shopping money turn out for these events by the thousands. You can usually get a booth for less than $100 so they are economical to participate in during the busy holiday shopping season.

 

#31. Hold a local area community block party at your home or local community center. Families are always looking for something to do during the nice weather seasons.

Optional: Attend your neighborhood block party and set up a table with your product offerings or samples. Get out there in your community and get your business seen.

 

#32. Get your business listed in your cities telephone book yellow pages. If you have a physical location that can be verified by Google you can have your business indexed by Google.

 

#33. You can take this phone book advertising one step further by finding out what company makes the plastic vinyl phone book covers which have local business ads on them and get your business added to it.

 

#34. Get your business information printed up on pencils and hand them out to local colleges and technical schools for them to hand out to their adult students. This keeps your business information in front of them. (Make sure you only donate them to schools with adult students and know your target market. Ensure that this would reach your ideal client.

 

#35. Get a vehicle banner made for your automobile. I recommend the vinyl window clings or vinyl cling ones that stick to your automobile but don’t scratch or remove the paint. You can easily remove them when washing your vehicle. A local sign company can do these for you as well as online resources like www.VistaPrint.com

 

#36. If your city has a travel guide that tourists request, contact that business and find out how you can advertise in it.

 

#37. Local Visitor Bureau: Find out what kind of guide your visitor’s center puts out. You can usually get a small business ad printed on them for an economical price. Don’t advertise your personal location. If you don’t have a business location then advertise your website address or email address.

 

#38. Contact local area hotels, motels and bed and breakfast inns and ask them if you can do up a lobby basket and leave it in their lobby. You make up little packs of info about your business and products and put them into the lobby basket for their patrons to take. They usually have a pamphlet wall or area too with pamphlets from local area attractions etc. If they don’t have a lobby basket area, inquire about leaving your business info in their pamphlet area.

 

#39. Get your business info printed up on balloons. Think TARGETED – are your products and services are geared towards kids and moms? This is very economical to do and you can then distribute them to local community centers, sporting events and other types of places where parents book their children’s birthday parties. These balloons can be displayed at the birthday party giving you business exposure. You can usually get them done for .3-.8 cents each. Your business name & website address is all you need on them.

 

#40. Find a few other self employed business owners in your community to team up and collaborate. You can all sponsor a local parade float. Make up signs with your business info imprinted on them so that you can receive some great business exposure during the parade. You can even hand out fun items during the parade to families with your business info on them.

 

#41. Get some T-shirts printed up with a fun inspirational quote on it to give value and inspire others and include a fun line like ‘inspiration provided by” and your website. Design will be everything here. Think this through before spending money to print them. Hand them out to some friends, family and co-workers and ask them to wear them out and about in the community. This is their FREE gift for helping you to spread the word about your business and a way to support you. {this is a way to spread YOUR brand. Its a much softer approach and more effective than asking family to wear a T-Shirt that has a direct sales company plastered all over it}

 

#42. Get some canvas tote bags printed up with your with a fun inspirational quote on it to give value and inspire others, include a fun line like “inspiration provided by” and your website. Design will be everything here. Think this through before spending money to print them. Give them to your family and friends and ask them to use them at grocery stores, running errands around town {this is a way to spread YOUR brand.

 

#43. Have fun small window stickers for your business made for your vehicle that you can put on the back glass. Think outside of the box here, make it fun, make it memorable. An inspirational quote, a favorite buzz word or catch phrase. Always be thinking about how to make YOUR marketing stand out.

 

#44. Collaborate with a local boutique/store owner and ask about hosting a giveaway for her customers. If you are with an essential oils company and she is own a baby/children’s boutique the two of you can work together and host a giveaway with your products. Everyone who shops during the month of March will be entered into a giveaway. She can include items from the store and you can include a couple of your products for the give away.

 

#45 Does your city publish a local magazine? Contact them about advertising or if they hold contests for their readers offer to donate a product or service for their contest. If you love to write and have a blog, offer to be a guest writer and publish an article with value driven content which will lead people to check out more about what you do.

 

#46. Check out your local area state fairs and community carnivals, there are always a lot of them going on especially during the spring and summer. Think about the type of products that would do best at events like this to see if its worth the investment. Always keep targeted marketing at the forefront of your mind.

 

#47. Get some business card magnets printed up and hand them out to mix things up from a normal business card. People are more apt to keep a magnetic business card compared to a regular one which gets shoved into a drawer or wallet. By having a magnetized card, your business is kept in front of the potential customer/client. **Be sure to use colorful photography that will stand out, test out some different images on social media and see which one gets the most likes and comments. 93% of consumer spending comes from graphics so be sure to use great photography for an item like this that will cost more than the average business card.

 

#48. When you give gifts to family, friends, neighbors, co-workers etc. mix in you gifts from your company. This allows other people to see & touch your gift meaning FREE business exposure for you! {plus, you bought the gift from yourself so you are saving money}.

 

#49. If your products are food or drink related invite your spouses co-workers over to your home for a little mingling party. Serve some refreshments or do a cookout BBQ and use your products. Its a subtle way to expose people to what you do without being salesy or pushy.

 

#50. Do a neighborhood children’s shopping party: Leverage the holiday seasons like Valentines, Easter, Mother’s Day, right before end of school for teacher gifts and Christmas. Make sure you have plenty of inventory on hand. Make it a play date so parents can let the kids play while they shop easily for gifts and not have to drag tired kids into a store.

**To make it extra fun you can also have a gift wrapping table set-up so the gifts can be wrapped before they leave.**

 

#51. Do a joint party with another consultant in a non-competing business. Partying with a friend is always more fun. You can hold it at one hosts home, your home or at a local community center. Invite every one you know and have others help you spread the word. Hang up fliers at local centers & businesses too. Create a public FB event {if you are holding it at a more public place} to help spread the word and have more eyes see it on social media.

 

#52. Put an AD in the back of local high school yearbooks.

 

#53. Put an AD for your business in local athletic sport programs like at the High School level, Little League and even some professional sporting events.

 

#54. Contact local churches and religious groups and see if you can place an AD in their weekly church bulletins & program guides.

 

#55. Do you have a local Community Play House? If so, get a business ad placed in their play programs.

 

#56. Co-Sponsor a local youth athletic group: baseball teams, softball teams, cheer leading squads, gymnastic squads and swim teams, etc. are always looking for sponsors. Great exposure for your business in your local community.

 

#57. Get a Yard Sign: If you have a home business consider getting a yard sign printed up and proudly display it in your front yard. **BE CREATIVE: use catchy titles and buzz words w/ great pictures. You want it to get noticed and be rememberable so they want to check out more info on your site. Ensure that you aren’t breaking any HOA guidelines. Give value, you could share stories from your team, transformations from customers {ask permission FIRST}. Remember facts tell and do very little to inspire but stories sell.

 

#58. Does your neighborhood hold local meet & greets? If so, make sure you go out and network. Get to know your fellow community members. Build relationships. Get connected with them on social media. Give value.

 

#59. Donate a raffle drawing prize to a Non-Profit group or charity in your local community. They are always looking for prize donations for their charitable raffles.

 

#60. Do you have an online business and website? Consider getting some computer mouse pads printed up with your website address & business/brand name on them Include something that is of value and inspirational like a favorite quote or mantra. Give them as gifts. This will keep you and your website in front of them every time they sign online. This encourages them to check out your website often for new products, updates & features. **BE CREATIVE – use great graphics, branding images. Stay away from company products as that will continue to change. Instead lead with your brand and branding images and use a call to action or great inspirational quote.

 

#61. Local bus stops: Many have local business advertising on them? Call up the company and see how much it would cost you to advertise there. Be strategic, think about the area and demographics. What products or services would be best advertised in that location.

 

#62. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them about getting your business ad there too. Shopping cart baskets now have advertisements on them too.

 

#63. Local baby expo’s and baby events/contests. Set up a booth or table with your business info and products. These events are always very popular and a great way for you to reach new customers. THINK TARGET MARKET: Make sure when you invest in booths that your products and services are TARGETED for the audience. I can’t stress this enough.

 

#64. Watch your local newspaper for wedding, engagement and new baby announcements in your neighborhood. Make a list and then go to: www.searchbug.com to try to track down addresses. You can mail a card congratulating them, a nice thoughtful note, introduce yourself as someone who also lives in the area and slip in your business card. Offer a free product, a discount. GIVE VALUE.

 

#65. Stamp your business info to the outside of all outgoing postal mail. Include your business card on the inside. Do this for personal mail, business mail and for paying your bills.

 

#66. Contact your local fire and ambulance companies and see if you can set up a table at their next BBQ event or fundraiser event. It will probably even be FREE.

 

#67. Contact LOCAL Assisted Living Centers for Senior Citizens (NOT nursing homes and see if you can come in and offer a shopping opportunity being strategic around holiday times. Seniors can NOT get out like they used too so they appreciate being able to shop from home and the majority of them don’t own computers and if they do, they are not extremely computer savvy…so offer a one on one shopping experience with them. They also appreciate the adult company. 🙂

 

#68. Are there local small summer concerts held in your local parks? Ask about advertising/sponsorship options during these types of community events.

 

#69. Candy labels: You can have labels printed for chocolate bars. You can do something fun and inspirational on the outside of the label and on the inside place your business info. These are great to give for class parties, teacher staff, etc.

 

#70. Make up candy packs with your business info attached to them and hand out to the Halloween Trick or Treaters!

 

#71. Network with other consultants in other companies. Build relationships. Strive to order from others and they will most likely do the same for you. Ask them for a testimony that you can share and do the same for them.

 

#72. The PUBLIC Library: ask if you can leave catalogs, mini-flyers or blitz cards.

 

#73. Do a CATALOG SWAP with another party plan consultant (NON competing business). See if she will swap a few catalogs with you. You hand out a few of her catalogs at the END of your party and have her do the same! Hand them out as guests are LEAVING the party.

 

#74. Find someone who can do “mint books”…printed with a pretty graphic on it, along with your business info…they look like matchbooks and inside is a piece of peppermint hard candy. Make great handouts/touch points for your business.

 

#75. Do a PARTY SWAP with a Consultant in another HOME party business! (NON-COMPETING!) Tell her if she holds a (Your Company) Party for you…..you will hold a XYZ Party for her.

 

#76. Ask about getting your info printed onto golf tee’s and golf balls & then donate them to a local golf course, driving range, mini-golf course, schools who have a golfing program, or “little league” golf program.

 

#77. FOAM DRINK COZIES: See if the cost is feasible for you to have printed with your business info on them & hand them out at local sporting events. Design will be everything. Make them fun, give value, put something inspirational on them, use a fun funky pattern that people will want to use over and over and not toss in a drawer because it only advertises your business. Think outside the box. Be creative. Make it stand out.

 

#78. Indoor Concert Arena’s. Tons of advertising by local and national merchants at concerts. Check into the availability and cost.

 

#79. Children LOVE stickers. Buy stickers and have something fun and positive printed on them with your business info on them and hand them out. Chances are that the kid’s parents will see the stickers too.

 

#80. Temporary Employment Agencies: Ask about dropping off packets of info about Your Business Opportunity to them. The Economy is sluggish in a lot of the areas. Offer a nice referral fee to staff members for a referral {they get paid commission when they place employees so be sure to offer a nice referral for allowing you to leave information with them}

 

#81. Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields. Always ASK permission first. You will be surprised at how many will allow you to do this.

 

#82. Does your community print up FREE Renters Guides, House Buying Guides Etc? (you can usually find them for FREE at your local supermarket). If so, contact them about placing your business ad inside one.

 

#83. Got a local ice cream man who drives around in his ice cream truck throughout your community? Talk to him about passing out flyers or letting you add a logo onto his truck via a vinyl cling logo banner.

 

#84. Do a web search for you local county, local township and surrounding areas. You can find many websites for your area with FREE online business directories to list your business.

 

#85. Are there any professional moving companies in your area? If so, give them a call. They usually give out new business packet info to their customers/clients to welcome them to their new home. See about adding your business information to their “New Move” Packs.

 

#86. Podcasts are growing in popularity. Get in touch with podcasters and ask about advertising spots, sponsorships, for their podcasts.

 

#87. Get your business information printed out onto paper text book covers. You can make them yourself. Donate them to local area adult technical schools and colleges.

 

#88. Is there a local business in your area holding a upcoming grand opening? If so, contact them and ask if they are giving away freebies to the first few hundred customers plus they do heavy advertising announcing their grand opening. This is a GREAT way for you to capitalize on their marketing efforts.

 

#89. Get your business info printed up on inexpensive bookmarks and donate them to local area colleges, adult technical schools, book reading groups, libraries etc. You can usually print up your own bookmarks with your business info on them for less than .8 cents each! This will keep your business info in front of those avid book readers. They are also great to give away for FREE with customer orders. **Be creative here. Offer value. Don’t just advertise your business. Include an affirmation, inspirational message, bible verse. Use great design. Make it something people will want to hold onto, use and not lose.

 

#90. Put your Business Knowledge to work. Offer to teach classes.

Examples: If you are with a kitchen/cooking company offer to teach a cooking/meal prepping class. They are always looking for fast & easy ways to prepare healthy meals.

If you are a scrap booking consultant, offer to teach a class to new moms on how to scrapbook new baby pages.

If you are a Bath/Body/Spa consultant offer to teach pampering classes to women and moms, skin care and make-up tips.

You can find adult programs by contacting: Local Community Centers, Local Civic Groups and a lot of High Schools & Community Colleges offer evening classes to adults. (continuing education).

This generates leads, offers value and will lead to sales. Only takes a short amount of time!

 

#91. Put the word out to your friends, family & co-workers that you offer freebies to party go’ers. People who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. make up party goodie bags and are always looking for things to stuff them with. Depending on what type of party it is depends on what you can donate. Print out pretty bookmarks, recipe cards, candy wrappers, gift bag tags, shopping lists, chore lists etc. with awesome creative graphics on them along with your business info.

 

#92. Print out your own Re-ordering labels. If you sell consumable goods {foods, spices, soaps, bath products, cosmetics etc} make sure you stick on a small re-ordering info sticker with your business info on it so that your customer can easily locate your information for placing reorders. This is also important to do considering some customers purchase items from you to give as a gift, this way the person who received the gift will also know how to contact you and will become a potential new customer for you.

 

#93. Establish a Referral program for your business and print out referral coupons. Offer established customers a free little gift or personal discount if they refer a new customer to you. Established customers are more apt to refer new customers to you if they know they will be rewarded for that referral. Verbal referral programs don’t work well, so print up referral coupons or referral promotion cards to hand out to your established customers.  You can also add a sticker to the backs of your business cards.

 

#94. Print out Coloring Pages with a small section on them advertising your business and donate them to local area restaurants, daycares etc.

 

#95. Contact your local area Girl Scouts, 4-H Club and other youth groups. Talk to them about you coming in to do a project with the youth’s in the group. You can also talk to them about your business fundraiser program if you offer one. During the summer time there are a lot of youth camps throughout the community. You can also find youth camps through local churches. Some are seasonal and some are year long programs. The YMCA is also a great resource.

For Example: If you are a Kitchen Consultant, come in and teach the youth how to cook or about kitchen safety. If you sell pet products, go in and talk about grooming a pet. If you sell candles, go in and make some mini candles or teach them how to decorate them for gifts. Be CREATIVE.

 

#96. If you are crafty with your computer you can print out tea bag wrappers with a pretty design on them along with your business information and wrap a tea bag. Donate them to: Assisted Living Centers, Senior Community Centers, Daycare Centers {to be given to the parents & teachers}, School Teacher Lounges, Employee Break Rooms etc. Be strategic and focus your efforts where you need to connect with your ideal type of customer/client.

 

#97 Make sure you leave info about your business on your answering machine or voice mail message. Not everyone who phones you knows that you sell or represent a particular company. **Be Creative. Don’t sound like every other person out there, “Hey you have reached Susy with XYZ Company”. Make it fun, leave an impression “Hi you have reached Susy, the chick who loves peppermint tea and saving people money on their makeup. I can’t take your call right now but leave me a message and I will get back to you as soon as I can.” Think outside the box. Leave an impression!

 

#98 Don’t toss your old out dated catalogs. Mail or distribute them thru-out your neighborhood. Make sure you stamp it OUTDATED and provide contact info for yourself so they can contact you if interested to get a current catalog and offer the a limited time special discount on brand new products being offered.

 

#99 Get Business Themed Banking Checks. Your bank checks pass thru tons of hands that could become potential customers or party hosts. If possible get your email address or website URL pre-printed onto them.

 

#100. Get your business info printed onto matchbooks and donate them to candle shops, smoke shops, clubs etc. to help get your business name out in your community!

 

#101 Contact your local HOA and ask about advertising in their monthly resident newsletter. These are usually very inexpensive, less than $50. Be TARGETED. Think about the demographics of your area and neighborhood. What kind of products would people be most likely to buy and showcase those items.

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Inspiring | Motivational | Quotes | Success

May 27, 2016 by

  1. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.” James Cameron

  2. “Success usually comes to those who are too busy to be looking for it.” Henry David Thoreau

  3. “Things work out best for those who make the best of how things work out.”John Wooden

  4. “Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence.” Lisa M. Amos

  5. “If you are not willing to risk the usual, you will have to settle for the ordinary.”Jim Rohn

  6. “Take up one idea. Make that one idea your life–think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.” Swami Vivekananda

  7. “Stop chasing the money and start chasing the passion.” Tony Hsieh

  8. “All our dreams can come true if we have the courage to pursue them.” Walt Disney

  9. “If you are willing to do more than you are paid to do, eventually you will be paid to do more than you do.” Anonymous

  10. “Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill

  11. “Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them.” Vaibhav Shah

  12. “Success? I don’t know what that word means. I’m happy. But success, that goes back to what in somebody’s eyes success means. For me, success is inner peace. That’s a good day for me.” Denzel Washington

  13. “Opportunities don’t happen. You create them.” Chris Grosser

  14. “Try not to become a person of success, but rather try to become a person of value.” Albert Einstein

  15. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin

  16. “Great minds discuss ideas; average minds discuss events; small minds discuss people.” Eleanor Roosevelt

  17. “The best revenge is massive success.” Frank Sinatra

  18. “I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas Edison

  19. “A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” David Brinkley

  20. “No one can make you feel inferior without your consent.” Eleanor Roosevelt

  21. “The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.” Henry Ford

  22. “If you’re going through hell, keep going.” Winston Churchill

  23. “What seems to us as bitter trials are often blessings in disguise.” Oscar Wilde

  24. “The distance between insanity and genius is measured only by success.” Bruce Feirstein

  25. “Don’t be afraid to give up the good to go for the great.” John D. Rockefeller

  26. “Happiness is a butterfly, which when pursued, is always beyond your grasp, but which, if you will sit down quietly, may alight upon you.” Nathaniel Hawthorne

  27. “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein

  28. “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” Ray Goforth

  29. Start where you are. Use what you have. Do what you can.” Arthur Ashe

  30. “People ask, ‘What’s the best role you’ve ever played?’ The next one.” Kevin Kline

  31. “I find that the harder I work, the more luck I seem to have.” Thomas Jefferson

  32. “The starting point of all achievement is desire.” Napoleon Hill

  33. “Success is the sum of small efforts, repeated day-in and day-out.” Robert Collier

  34. “If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” Thomas J. Watson

  35. “All progress takes place outside the comfort zone.” Michael John Bobak

  36. “You may only succeed if you desire succeeding; you may only fail if you do not mind failing.” Philippos

  37. “Courage is resistance to fear, mastery of fear–not absence of fear.” Mark Twain

  38. “Only put off until tomorrow what you are willing to die having left undone.”Pablo Picasso

  39. “We become what we think about most of the time, and that’s the strangest secret.” Earl Nightingale

  40. “The only place where success comes before work is in the dictionary.” VidalSassoon

  41. “I don’t know the key to success, but the key to failure is trying to please everyone.” Bill Cosby

  42. “Though no one can go back and make a brand-new start, anyone can start from now and make a brand-new ending.” Carl Bard

  43. “I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.” Martha Stewart

  44. “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”Mark Twain

  45. “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.” Mark Caine

  46. “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain

  47. “The successful warrior is the average man, with laser-like focus.” Bruce Lee

  48. “Rarely have I seen a situation where doing less than the other guy is a good strategy.” Jimmy Spithill

  49. “Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.” Charles F. Kettering

  50. “If you genuinely want something, don’t wait for it–teach yourself to be impatient.” Gurbaksh Chahal

  51. “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs

  52. “If you want to make a permanent change, stop focusing on the size of your problems and start focusing on the size of you!” T. Harv Eker

  53. “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” Jim Rohn

  54. “The No. 1 reason people fail in life is because they listen to their friends, family, and neighbors.” Napoleon Hill

  55. “In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.” Jane Smiley

  56. “Success does not consist in never making mistakes but in never making the same one a second time.” George Bernard Shaw

  57. “I don’t want to get to the end of my life and find that I lived just the length of it. I want to have lived the width of it as well.” Diane Ackerman

  58. “Motivation is what gets you started. Habit is what keeps you going.” Jim Ryun

  59. “Our greatest fear should not be of failure … but of succeeding at things in life that don’t really matter.” Francis Chan

  60. “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” Jim Rohn

  61. “Nobody ever wrote down a plan to be broke, fat, lazy, or stupid. Those things are what happen when you don’t have a plan.” Larry Winget

  62. “To be successful you must accept all challenges that come your way. You can’t just accept the ones you like.” Mike Gafka

  63. “Be content to act, and leave the talking to others.” Baltasar

  64. “You may have to fight a battle more than once to win it.” Margaret Thatcher

  65. “Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment.” Stephen Covey

  66. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” G. K. Chesterton

  67. “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas A. Edison

  68. “The greater the artist, the greater the doubt. Perfect confidence is granted to the less talented as a consolation prize.” Robert Hughes

  69. “What would you attempt to do if you knew you would not fail?” Robert Schuller

  70. “Always bear in mind that your own resolution to success is more important than any other one thing.” Abraham Lincoln

  71. “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” John Maxwell

  72. “Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.” Thomas J. Watson

  73. “Logic will get you from A to B. Imagination will take you everywhere.” Albert Einstein

  74. “Success is just a war of attrition. Sure, there’s an element of talent you should probably possess. But if you just stick around long enough, eventually something is going to happen.” Dax Shepard

  75. “My tombstone? I’m thinking something along the lines of, ‘Geez, he was just here a minute ago.'” George Carlin

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